It’s tax day y’all. Hopefully you got the biggest refund you could imagine…I, on the other hand, have been freaking out for 4 months about this day. Hopefully I’m not going to jail tonight. Nike Air Max Plus ‘Terrascape’ Very basic colorway, but I’m a fan of anything Air Max Plus related. I swear these came out like more than a year ago (there have been pairs on the major sites for *at least* that long), but I could never stomach spending $200+ on any Air Max Plus 1…And that’s because the Air Max Plus 1 catalog is
Of more fundamental concern, why do we like to wear brand names and logos in the first place? Or why has this trend in fashion become even stronger? Is it because of some lack in society that leaves us feeling left out? If we had deeper connections with people / community, would our desire to flaunt brand names decrease?
Corollary line of questioning: Why do companies that used to stand for quality niche products (Helly Hansen, The North Face, Carhartt, Levi's...) choose to scale down their quality in order to scale up their volume to satisfy the demands of popularity?
I dislike many of these branding collabs, like the M&M Forums -- they just seem so unnecessary. Do any of them work? If yes, what makes them work?
And it's not true that Nike avoids these branding collabs entirely. AF-1 x PlayStation, AF-1 x USPS are a couple famous examples -- one sweet and the other ugly, lol! Why do we give Nike a pass?