The thing about starting a new business out of just random ideas is that you think ’hey, if I can just create this crazy thing, people are going to love it and it’ll sell itself.’ But, if you’re here, I probably don’t have to tell you that that’s not really how it works…with social media, every single one of us is vying for attention. They call it the ‘attention economy’. And we are all campaigning and doing our best to make sure that you, yes YOU, spend the most time getting to know us and trying to make sure that we can capture your attention if only for a few seconds. The more seconds you spend engaging with me on my account, the more opportunity I’ll be presented with in the future to capture someone else’s attention. It’s a crazy set of circumstances and really only rewards those who (a) produce really quality stuff or (b) produce a lot of it. I opt for the former, although sometimes I’m just too tired. I spend a great deal of time thinking through posts, thinking through ideas, thinking through my approach. And I think that’s because I was a high school teacher - I knew that if I didn’t have anything interesting to stay, I’d be battling a handheld computer that has all of the knowledge in the world 3 clicks away. It’d be no contest if I half-assed it.
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